11 Creative Product Photography Ideas to Help You Sell More
Are you looking for creative product photography ideas to help you sell more on Etsy or Shopify? If you want to sell more products, you need to have great product photography. Many business owners make the mistake of thinking that good product photography is too expensive or time consuming. However, with a little creativity and some planning, you can take amazing product photos without breaking the bank. If so, you’re in luck! In this blog post, we will share thirteen of our favourite creative product photography ideas. So, whether you are just starting out and are looking for some inspiration, or are a seasoned pro looking to try something new, we have you covered. Let’s get started!
Stand-Alone Product Photos
When it comes to product photography, one of the most important things is to ensure that your products stand out and grab people’s attention. The easiest way to do this is by using just a plain background when photographing your products.
By eliminating busy or distracting backgrounds, you can focus all the viewer’s attention on what really matters – your product. Not only does this help make individual products more visible and eye-catching, but it also allows for easier comparison shopping between different items. Whether you’re selling clothes online or showcasing new gadgets at an expo, a plain background is the key to getting your products noticed and generating sales. So next time you’re snapping some photos of your latest creations, be sure to ditch the distractions and keep it plain!
When it comes to product photography, white background photos and black background photos can have a very different effect. With a white background, the focus is on the product itself, while the background is mostly unimportant. This can be great for products that are colourful or have intricate designs, as it allows the viewer to focus on these details without any distractions.
On the other hand, a black background can make products look more sleek and professional. This is often used for product photos in advertising, as it creates a luxurious feel that draws attention to the product itself. If you’re selling high-end items or are looking to give your products a more sophisticated look, try using a black background the next time you take some photos.
Reflective Surfaces
If you really want to make your products pop, try using a reflective surface! This creative product photography idea is great for items with shiny surfaces, as it helps highlight these features and makes them more visible to potential customers.
Not only does this help show off the product’s features, but it also creates an eye-catching effect that is sure to grab people’s attention. If you’re selling jewellery or other small items, try using a mirror or other reflective surface to really make your products shine.
Suspended Product
VS
If you’re looking to take your product photography to the next level, a suspended product shot may be just what you need. This creative idea takes advantage of gravity, allowing viewers to see your product from every angle. Whether you’re selling a small accessory or an intricate piece of jewelry, suspended product shots are perfect for showcasing the intricate design or unusual shape of your products.
To get started with suspended product shots, all you need is some clear fishing line and a few small clamps. Simply attach the fishing line to the clamps and position them around your product so that it’s suspended in the air. Then, take photos from different angles so that potential customers can truly appreciate what you have to offer. With this unique approach to product photography, you’ll be able to make sure that nothing gets overlooked or goes unnoticed by your customers!
360° Product Photos & Video
Another creative way to showcase your products is with 360° spinning product photos or video. This approach allows potential customers to see your product from every angle, giving them a complete view of what you have to offer.
To create 360° spinning product photos, check out tutorial on it.
360-Degree Product Photography increases online visitor duration by up to 32% and can increase conversion rates by up to 50%.
If a full 360° view of your product sounds daunting, why not try a series of shots. This will allow potential customers to see your products in action, giving them a better idea of what they can expect from your business.
Data Overlays
If you’re selling products that have a lot of data or technical specifications, you can use data overlays to highlight this information in your product photos. This creative approach allows you to include all the important details about your product while still keeping the focus on the overall image.
To create data overlays, simply take a photo of your product and then overlay the data onto the image in a creative way. You can use graphic design software or even just a simple word processing program to add text or other images over top of your product photo. This is a great way to make sure that potential customers have all the information they need before making a purchase.
In Action Product Lifestyle Photos
Another great way to showcase your products is by taking lifestyle photos. This type of product photo features your products being used in everyday situations.
Not only does this help potential customers see how your products can be used, but it also helps create an emotional connection with the viewer. When people can see how your products fit into their lives, they are more likely to make a purchase.
So next time you’re taking product photos, try to think outside the box and show your products being used in creative ways. You might be surprised at how well this type of photo can boost sales!
Flat lay Backgrounds & Props
One approach that many brands are turning to is flat lay product photography. This imaginative technique is the perfect way to show off product variables and collections. By styling creative flat lay product photography, you can give customers a better sense of your product range, which is perfect for promoting sales or bundle deals.
To create a flat lay background, all you need is a piece of white paper or fabric. Simply place your product in the center of the surface and then add any props or accessories that you think would complement it. Then, take a photo from above so that the viewer can see all the details of your product.
This type of product photography is perfect for social media and website backgrounds. It’s also a great way to show off multiple products at once. So if you’re looking for a creative way to showcase your collection, flat lay backgrounds are the way to go!
Shoot Close-Up or Macro Shots
If you’re selling products, then it’s important to take some macro detail shots. These close-up photos are perfect for showing off the intricate details of your products. This type of product photography is great for highlighting special features or unique design elements.
To get started, simply set up your camera so that it’s able to focus on close objects. Then, take a few practice shots to get the perfect focus and lighting. Once you have the hang of it, you’ll be able to take some truly stunning close-up photos that will wow potential customers. So don’t forget to include macro detail shots in your product photography repertoire.
Splash Product Photos
A splash product photo is perfect for showcasing liquid products, such as shampoo, perfume, or cosmetics. By capturing the liquid in mid-air, the splash product photo highlights the product’s texture and viscosity. The photo also provides a sense of movement and dynamism, making it eye-catching and visually intriguing. In addition, the splash product photo can be used to create a range of different effects, from a gentle splash to a more dramatic splash that covers the entire surface of the product. As a result, the splash product photo is an ideal way to showcase any liquid product.
Storytelling shadows
Shadows are often thought of as something to avoid in photography, even the most perfectly lit and staged product can look flat and uninteresting without shadows. Shadows help give your photos depth and dimension, making them more inviting and visually appealing. You can create shadows that highlight certain features or add a sense of depth and dimension, and while you could just rely on the soft shadows created by natural light, adding shadows in post-production/ photo editing software gives you much more control over the final look of your photo.
So don’t be afraid to experiment with shadows the next time you’re shooting a lifestyle product photos – they just might be the key to taking your images to the next level.
Congratulations on getting so far, if your still reading this I have a treat for you. Perfect Product Photos is a playbook of 10 Photo styles broken down step by step with a visual guide.
While creative product photography can seem like a daunting task, it’s actually quite easy to get started. By following these simple tips, you can take some truly stunning photos that will help you sell more products. Now that you have some creative product photography ideas, it’s time to get out there and start taking some amazing photos! With a little planning and some creativity, you can really make your products stand out and grab people’s attention. So get creative and start snapping some great photos today!
